I am of the strong opinion that the annual gitex is over rated. I understand you get discounts and stuff but I have found the market rates to be almost the same. I mean, I never buy my mobiles or laptops from big stores like E-max or Sharaf DG because the items there are always over priced. I have managed to get the same items for at least 20% cheaper in market.
You need to know where to buy what in Dubai. I buy my mobile from Mobile round about in Sharjah. I have always got the best rate in market from there. I buy my laptops from Bur Dubai. So on.
That is why I would like to point out, all big electronics store are always more expensive than the market. So don’t be duped.